DIGITISING YOUR FOOD PRODUCT
JOIN THE DIGITISED FOOD MOVEMENT
Fresh Supply Co trace products from creation to consumer.
We believe every grower and every product they produce, has a digital identity and a story to tell.
JOIN THE DIGITISED FOOD MOVEMENT
Fresh Supply Co trace products from creation to consumer.
We believe every grower and every product they produce, has a digital identity and a story to tell.
Fresh Supply Co are a supply chain digitalisation company.
With specific expertise in integration into client IT systems, packaging, labelling, documentation, and operations workflows.
This results in increased brand protection, consumer confidence, food safety and recall capability, market access and regulatory compliance, and more equitable terms of trade/payments.
The level of traceability Fresh Supply Co provides enables consumers to have confidence that the products they have purchased are safe and genuine and also provides exporters with a virtual birds-eye-view of their product’s path to market, protecting their brand by eliminating any opportunity for tampering.
Fresh Supply Co’s client data is committed, written, stored and secured on the leading blockchain technologies.
Powering Physical. Digital. Harmony.
Fresh Supply Co are a supply chain digitisation company.
With specific expertise in integration into client IT systems, packaging, labelling, documentation, and operations workflows.
This results in increased brand protection, consumer confidence, food safety and recall capability, market access and regulatory compliance, and more equitable terms of trade/payments.
The level of traceability Fresh Supply Co provides enables consumers to have confidence that the products they have purchased are safe and genuine and also provides exporters with a virtual birds-eye-view of their product’s path to market, protecting their brand by eliminating any opportunity for tampering.
Fresh Supply Co’s client data is committed, written, stored and secured on the leading blockchain technologies.
Powering Physical. Digital. Harmony.
What we do
Integrations
From sophisticated ERP systems, to offline spreadsheets, we have expertise in aggregating data from different parts of the business, into our middleware platform
We are a centralised platform for API integrations – that are harvested from multiple points throughout the value chain automatically, without disrupting operational workflows.
Your Blockchain Matters
We offer 2 enterprise-grade options.
Our public ledger option is VeChain, the leading blockchain for enterprise in China. Used by Wal-Mart China, BMW, Bright Foods, and LVMH.
Our permissioned option is MasterCard Provenance, offering the speed, security and scalability of financial systems, with trade finance capability arriving 2020.
Marketing Automation
Japan, China, and the USA markets all respond best to different content – from “meet the grower” stories, to recipes, livestreaming, and vlogs.
We localise brand messaging and content automatically, per market and SKU.
Analytics
Real data points allow our clients to make better and more informed decisions.
We utilise sophisticated algorithms to lock-out copied QR codes and can adjust these based on export market risk profile.
What we do
Integrations
From sophisticated ERP systems, to offline spreadsheets, we have expertise in aggregating data from different parts of the business, into our middleware platform.
We are a centralised platform for API integrations – that are harvested from multiple points throughout the value chain automatically, without disrupting operational workflows.
Your Blockchain Matters
We offer 2 enterprise-grade options.
Our public ledger option is VeChain, the leading blockchain for enterprise in China. Used by Wal-Mart China, BMW, Bright Foods, and LVMH.
Our permissioned option is MasterCard Provenance, offering the speed, security and scalability of financial systems, with trade finance capability arriving 2020.
Marketing Automation
Japan, China, and the USA markets all respond best to different content – from “meet the grower” stories, to recipes, livestreaming, and vlogs.
We localise brand messaging and content automatically, per market and SKU.
Analytics
Real data points allow our clients to make better and more informed decisions.
We utilise sophisticated algorithms to lock-out copied QR codes and can adjust these based on export market risk profile.
Why you should talk to us
If you export and don’t have real-time market intelligence to make informed decisions, you’re not capitalising on your opportunity.
We work directly with retailers and wholesalers, integrate with multiple supply-chain ledgers and provide the entire value chain with real-time end-user analytics.
Our consumer engagement is best-in-class for providing engaging experiences using our patented technology.
Why you should talk to us
If you export and don’t have real-time market intelligence to make informed decisions, you’re not capitalising on your opportunity.
We work directly with retailers and wholesalers, integrate with multiple supply-chain ledgers and provide the entire value chain with real-time end-user analytics.
Our consumer engagement is best-in-class for providing engaging experiences using our patented technology.
Our Team
David Inderias
Co-Founder & CEO
“We’re a full stack company that incentivizes all parties in the value chain. Phygital (physical + digital) is our expertise.
We are reimagining how consumers interact with their food at scale.”
Ben Lyons
Co-Founder &
Non-Executive Chair
Ben Lyons has worked across Asian markets since the mid 1990s and is highly experienced in perishable value chains and provenance platforms. He implemented the first traceability program from fleece to retail for the international wool industry in 2007 whilst working for The Woolmark Company and worked on provenance marketing with retailers located in Japan, China, the US and Europe. He was instrumental in linking Japanese retailer Onward Kashiyama and an Australian land care group in one of the first retailer-backed on farm sustainability initiatives in the early 2000s.
Hamish Crittenden
CTO
Builder of the world’s largest biosecurity database. Hamish specialises in digitising and tokenising perishable assets, and bringing technology closer to producers – without disrupting existing operations. He likes to get his hands dirty when understanding your operations.
Andrew Goodin
Head of NZ Growth
Andrew runs the New Zealand arm of Fresh Supply Co. With broad experience in executive roles in global Agri and Horticulture companies Andrew has a passion for helping business leverage digital technologies to grow. “the Fresh Supply platform provides an amazing opportunity to connect all the players in a companies value chain together – I’m really passionate about leveraging our ‘internet of food’ platform to make your company grow’.
Georgie Uppington
COO
Accomplished and driven project manager with extensive (local and international) experience in managing large-scale projects. Highly adept at overseeing all stages of a project life cycle, ranging from inception to final delivery.
A pragmatic and influential leader, who has an impeccable reputation for engaging, partnering and managing clients and staff in dynamic environments and across multiple sites, to ensure optimum project and organisational performance.
Her motto is to create solutions and be the best brand ambassador for every food product we have the privilege to work with.
Tosh Inoue
Head of Japan Growth
Tosh is a well-regarded industry expert with nearly three decades marketing and branding experience in the Japanese luxury retail sector. As the former Japan country manager for The Woolmark Company, Tosh is familiar with branding Australian and New Zealand ingredients into a successful Japanese consumer narrative. He was instrumental in developing and implementing strategies with the likes of retailers Isetan and Aeon as well as global brands such as Uniqlo and Daidoh. Recently, he is involved in a comprehensive branding for a lifestyle brand utilising an omni-channel, online/offline approach. His ethos is always to provide stakeholders with pragmatic solutions in his own inimitable and authentic style.
Our Team
David Inderias
Co-Founder & CEO
“We’re a full stack company that incentivizes all parties in the value chain. Phygital (physical + digital) is our expertise.
We are reimagining how consumers interact with their food at scale.”
Ben Lyons
Co-Founder &
Non-Executive Chair
Ben Lyons has worked across Asian markets since the mid 1990s and is highly experienced in perishable value chains and provenance platforms. He implemented the first traceability program from fleece to retail for the international wool industry in 2007 whilst working for The Woolmark Company and worked on provenance marketing with retailers located in Japan, China, the US and Europe. He was instrumental in linking Japanese retailer Onward Kashiyama and an Australian land care group in one of the first retailer-backed on farm sustainability initiatives in the early 2000s.
Hamish Crittenden
CTO
Builder of the world’s largest biosecurity database. Hamish specialises in digitising and tokenising perishable assets, and bringing technology closer to producers – without disrupting existing operations. He likes to get his hands dirty when understanding your operations.
Andrew Goodin
Head of NZ Growth
Andrew runs the New Zealand arm of Fresh Supply Co. With broad experience in executive roles in global Agri and Horticulture companies Andrew has a passion for helping business leverage digital technologies to grow. “the Fresh Supply platform provides an amazing opportunity to connect all the players in a companies value chain together – I’m really passionate about leveraging our ‘internet of food’ platform to make your company grow’.
Georgie Uppington
COO
Accomplished and driven project manager with extensive (local and international) experience in managing large-scale projects. Highly adept at overseeing all stages of a project life cycle, ranging from inception to final delivery.
A pragmatic and influential leader, who has an impeccable reputation for engaging, partnering and managing clients and staff in dynamic environments and across multiple sites, to ensure optimum project and organisational performance.
Her motto is to create solutions and be the best brand ambassador for every food product we have the privilege to work with.
Tosh Inoue
Head of Japan Growth
Tosh is a well-regarded industry expert with nearly three decades marketing and branding experience in the Japanese luxury retail sector. As the former Japan country manager for The Woolmark Company, Tosh is familiar with branding Australian and New Zealand ingredients into a successful Japanese consumer narrative. He was instrumental in developing and implementing strategies with the likes of retailers Isetan and Aeon as well as global brands such as Uniqlo and Daidoh. Recently, he is involved in a comprehensive branding for a lifestyle brand utilising an omni-channel, online/offline approach. His ethos is always to provide stakeholders with pragmatic solutions in his own inimitable and authentic style.
Level 6
200 Adelaide Street
Brisbane CBD 4000
Australia
Level 6
200 Adelaide Street
Brisbane CBD 4000
Australia