DIGITISING YOUR FOOD PRODUCT
JOIN THE DIGITISED FOOD MOVEMENT
We believe every grower and every product they produce, has a digital identity and a story to tell.
JOIN THE DIGITISED FOOD MOVEMENT
We believe every grower and every product they produce, has a digital identity and a story to tell.
Fresh Supply Co are a digital identity company for massive food systems.
We are domain leaders in digitising and integrating food production and logistics systems into the blockchain.
Consumers don’t just authenticate product with us, they engage with our client brand ecosystems.
Our clients protect their brands, build consumer trust, and gain business intelligence about their distributors and consumers.
Powering Physical. Digital. Harmony.
If you have traceability, verification, and consumer engagement needs - talk to us.
Fresh Supply Co started as a blockchain company, which we found quite boring.
We decided to turn traceability into a sexy marketing piece involving the producer, the retailer and the consumer.
We work with strategic partners, solving their supply chain problems whilst also creating great stories.
Powering Physical. Digital. Harmony.
What we do
Integrations
From sophisticated ERP systems, to offline spreadsheets, we have expertise in aggregating data from different parts of the business, into our middleware platform
We are a centralised platform for API integrations – that are harvested from multiple points throughout the value chain automatically, without disrupting operational workflows.
Your Blockchain Matters
We offer 2 enterprise-grade options.
Our public ledger option is VeChain, the leading blockchain for enterprise in China. Used by Wal-Mart China, BMW, Bright Foods, and LVMH.
Our permissioned option is MasterCard Provenance, offering the speed, security and scalability of financial systems, with trade finance capability arriving 2020.
Marketing Automation
Japan, China, and the USA markets all respond best to different content – from “meet the grower” stories, to recipes, livestreaming, and vlogs.
We localise brand messaging and content automatically, per market and SKU.
Analytics
Real data points allow our clients to make better and more informed decisions.
We utilise sophisticated algorithms to lock-out copied QR codes and can adjust these based on export market risk profile.
What we do
Integration
From producer information, packing and grading software, inventory, and dispatch we capture this product data to create a full narrative of each unique product unit that is tracked.
We are a centralised platform for API integrations – that are harvested from multiple points throughout the value chain automatically, without disrupting operational workflows.
Technical
We go beyond the supply chain and engage with the consumer, using patented IP, making sure what consumers see is relevant and contextualised, and of value for retailers to provide both safety and omnichannel engagement.
Blockchain is used as a spine, on top of which decentralised applications are built, made forenterprise, and infinitely scalable.
Content
Track and trace, on its own, is not a enough value proposition.
We make sure that consumers are rewarded by content worth consuming.
This means we deliver education, recipes, producer stories, sustainability metrics, and targeted promotions – all meant to delight and engage the consumer.
Analytics
How are consumers engaging with your product?
Ever wonder where your product goes, especially in export markets?
We provide granular information about performance of different SKUs, markets, geographic regions, and product formats.
We use proprietary algorithms to detect suspect scanning or counterfeiting activity.
Why you should talk to us
If you export into Asia and you don’t have real-time market intelligence to make informed decisions, you’re not capitalising on your opportunity.
We work directly with Asian retailers and wholesalers, integrate with multiple supply-chain ledgers and provide the entire value chain with real-time end-user analytics.
Our consumer engagement is best-in-class for providing engaging experiences using our patented technology.
Asian – Market Focus
If you export into Asia and you don’t have real-time market intelligence to make informed decisions, you’re not capitalising on your opportunity.
We work directly with Asian retailers and wholesalers, integrate with multiple supply-chain ledgers and provide the entire value chain with real-time end-user analytics.
Our consumer engagement is best-in-class for providing engaging experiences using our patented technology.
Our Team
David Inderias
Co-Founder & CEO
“We’re a full stack company that incentivizes all parties in the value chain. Phygital (physical + digital) is our expertise.
We are reimagining how consumers interact with their food at scale.”
Ben Lyons
Co-Founder &
Non-Executive Chair
Ben Lyons has worked across Asian markets since the mid 1990s and is highly experienced in perishable value chains and provenance platforms. He implemented the first traceability program from fleece to retail for the international wool industry in 2007 whilst working for The Woolmark Company and worked on provenance marketing with retailers located in Japan, China, the US and Europe. He was instrumental in linking Japanese retailer Onward Kashiyama and an Australian land care group in one of the first retailer-backed on farm sustainability initiatives in the early 2000s.
Hamish Crittenden
CTO
Builder of the world’s largest biosecurity database. Hamish specialises in digitising and tokenising perishable assets, and bringing technology closer to producers – without disrupting existing operations. He likes to get his hands dirty when understanding your operations.
Andrew Goodin
Head of NZ Growth
Andrew runs the New Zealand arm of Fresh Supply Co. With broad experience in executive roles in global Agri and Horticulture companies Andrew has a passion for helping business leverage digital technologies to grow. “the Fresh Supply platform provides an amazing opportunity to connect all the players in a companies value chain together – I’m really passionate about leveraging our ‘internet of food’ platform to make your company grow’.
Georgie Uppington
COO
Accomplished and driven project manager with extensive (local and international) experience in managing large-scale projects. Highly adept at overseeing all stages of a project life cycle, ranging from inception to final delivery.
A pragmatic and influential leader, who has an impeccable reputation for engaging, partnering and managing clients and staff in dynamic environments and across multiple sites, to ensure optimum project and organisational performance.
Her motto is to create solutions and be the best brand ambassador for every food product we have the privilege to work with.
Tosh Inoue
Head of Japan Growth
Tosh is a well-regarded industry expert with nearly three decades marketing and branding experience in the Japanese luxury retail sector. As the former Japan country manager for The Woolmark Company, Tosh is familiar with branding Australian and New Zealand ingredients into a successful Japanese consumer narrative. He was instrumental in developing and implementing strategies with the likes of retailers Isetan and Aeon as well as global brands such as Uniqlo and Daidoh. Recently, he is involved in a comprehensive branding for a lifestyle brand utilising an omni-channel, online/offline approach. His ethos is always to provide stakeholders with pragmatic solutions in his own inimitable and authentic style.
Our Team
David Inderias
Co-Founder & CEO
“We’re a full stack company that incentivizes all parties in the value chain. Phygital (physical + digital) is our expertise.
We are reimagining how consumers interact with their food at scale.”
Ben Lyons
Co-Founder &
Non-Executive Chair
Ben Lyons has worked across Asian markets since the mid 1990s and is highly experienced in perishable value chains and provenance platforms. He implemented the first traceability program from fleece to retail for the international wool industry in 2007 whilst working for The Woolmark Company and worked on provenance marketing with retailers located in Japan, China, the US and Europe. He was instrumental in linking Japanese retailer Onward Kashiyama and an Australian land care group in one of the first retailer-backed on farm sustainability initiatives in the early 2000s.
Hamish Crittenden
CTO
Builder of the world’s largest biosecurity database. Hamish specialises in digitising and tokenising perishable assets, and bringing technology closer to producers – without disrupting existing operations. He likes to get his hands dirty when understanding your operations.
Andrew Goodin
Head of NZ Growth
Andrew runs the New Zealand arm of Fresh Supply Co. With broad experience in executive roles in global Agri and Horticulture companies Andrew has a passion for helping business leverage digital technologies to grow. “the Fresh Supply platform provides an amazing opportunity to connect all the players in a companies value chain together – I’m really passionate about leveraging our ‘internet of food’ platform to make your company grow’.
Georgie Uppington
COO
Accomplished and driven project manager with extensive (local and international) experience in managing large-scale projects. Highly adept at overseeing all stages of a project life cycle, ranging from inception to final delivery.
A pragmatic and influential leader, who has an impeccable reputation for engaging, partnering and managing clients and staff in dynamic environments and across multiple sites, to ensure optimum project and organisational performance.
Her motto is to create solutions and be the best brand ambassador for every food product we have the privilege to work with.
Tosh Inoue
Head of Japan Growth
Tosh is a well-regarded industry expert with nearly three decades marketing and branding experience in the Japanese luxury retail sector. As the former Japan country manager for The Woolmark Company, Tosh is familiar with branding Australian and New Zealand ingredients into a successful Japanese consumer narrative. He was instrumental in developing and implementing strategies with the likes of retailers Isetan and Aeon as well as global brands such as Uniqlo and Daidoh. Recently, he is involved in a comprehensive branding for a lifestyle brand utilising an omni-channel, online/offline approach. His ethos is always to provide stakeholders with pragmatic solutions in his own inimitable and authentic style.
Level 6
200 Adelaide Street
Brisbane CBD 4000
Australia
Level 6
200 Adelaide Street
Brisbane CBD 4000
Australia